6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand name and sense that companies understand them as people. So how can employers stand apart from the crowd? Employers should be proactive in their method to bring in candidates, and recruitment marketing is the service

Recruitment marketing is a relatively new method to draw in candidates, both passive and active, to your company. It includes embracing the same principals and techniques utilized by marketing to draw in prospects and increase brand awareness. Some examples of marketing practises now being used by HR teams consist of: list building, SEO, guerrilla marketing, social advertising, customised prospect journey and material creation.

According to SHRM, business that include recruitment marketing into their hiring technique can create 3 times more candidate leads than those who don’t – leading a 100% higher close rate on applicants. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can conserve companies as much as 40% on overall talent expenses. On top of these cost savings, recruitment marketing enhances employer brand name and brings in an approximated 50% more competent prospects.

It’s extraordinary to see how a deep understanding of your candidates can result in projects that encourage them to act. We’ve put together a list of six of our preferred innovative recruitment campaigns that you can take inspiration from for your next recruitment marketing campaign. These projects pressed the boundaries of standard task ads, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most skilled salespeople in business, Ogilvy, among the worlds most popular ad agency, ran an innovative recruitment project to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media marketing in mix with their YouTube channel. Here they invited the potential candidates to film themselves offering a brick. The prize? A 3 month paid internship with Ogilvy and employment the possibility to pitch at the Cannes Lions International Advertising Festival.

A fantastic advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a basic approach of recruitment marketing projects.

They are a great way to bring in passionate applicants as well as serving as a preliminary screening test. Companies might ask prospects to fix puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 puzzling signboard. This marketing campaign was an excellent success for Google and employment made full marks online within mathematical and employment engineering forums – even before Google was understood as the brains behind the operation.

The billboard, put in Silicon Valley, provided an intricate mathematical equation to passers-by and challenged those who thought they were clever sufficient to fix it. Once solved, the equation exposed a website URL (www.7427466391.com) that the solver must go to.

Those smart enough to fix the signboard puzzle were offered one final puzzle when on the site.

Successful candidates got the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re happy you’re here. One thing we found out while building Google is that it’s simpler to discover what you’re looking for if it comes trying to find you. What we’re looking for are the best engineers on the planet. And here you are.”

The signboard was an engaging method to attract some of the smartest minds to Google. Google organized this candidate swimming pool into passionate ‘issue solvers’ – a highly renowned skill at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the job of working with 100 staff members. To fill this high variety of positions, they needed to think big. IKEA’s outside package thinking led to a fantastic “inside the box” solution.

IKEA decided to target those who they understood currently enjoyed IKEA by putting ‘profession instructions’ inside the box of IKEA items for employment customers to find upon opening their item. The directions mirrored their popular assembly instructions, instructing customers on how to “assemble your future”.

The project was a huge success, and clients loved it. Countless consumers applied, and employment IKEA hired 280

employees who appreciated the IKEA brand. The reason for the success of the project was not just down to its but also because it spoke with IKEA’s existing brand name ambassadors, their customers. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment project successfully gotten in touch with candidates in a personalised way, in their own homes just as they’re focused on assembling their brand-new furniture.

Volkswagen: A Concealed Message

When Volkswagen needed to employ gifted mechanics, employment they thoroughly considered where this target market hung out so that they could communicate their recruitment message efficiently.

Volkswagen selected an obvious but unusual placement, the undercarriage of vehicles in need of repair. Volkswagen intentionally distributed malfunctioning cars and trucks with the message hidden underneath to service centres across Germany in anticipation of drawing in experienced employees.

Volkswagens campaign was an excellent success, and they hired various knowledgeable mechanics while verifying themselves as an ingenious and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to bring in ambitious students to their company. They reached trainees by going to the one location guaranteed to have students around, campuses at a number of Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out “We’re trying to find students who aren’t pleased with simply any solution. www.McKinsey.ch.”

The campaign’s aim was to pre-filter applicants by bring in those that aren’t satisfied with simply any solution and are curious innovators. The pencil twisted the rules of marketing, and it’s simple message resonated with lots of, causing premium graduate works with at McKinsey.

Much like this pencil, recruitment marketing campaigns don’t have to be pricey, and business can say a lot in only a basic statement.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of business doing recruitment marketing the proper way. Their careers page has 1.2 million likes, and they publish content twice a day – often more. They share content that potential employees can associate with and feel influenced by, such as individual workers accomplishments, days in the life of a worker and general everyday updates from throughout the Marriott network.

Marriott desires to communicate a sense of personalisation with their professions page so that possible employees can build an authentic connection with the brand name. They accomplish this by allowing called workers to answer any questions on the professions page from the company profile. Marriot also provides a chat service to those seeking to find out more about life at the company and suggestions on how they can effectively look for a position.

Marriotts method shows you do not require extraordinary out of package believing to get in touch with candidates. There are a myriad of methods your company can approach your recruitment project. Marriott’s strategy is simple, and any company can emulate this method and accomplish the very same success. Have a designated location where you share insights on life at your company and most importantly, listen to potential prospects and react to their concerns immediately and effectively.

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Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can help you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your prospects have the finest experience possible and you have time to concentrate on what matters, your individuals. Discover more about us here.