6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel connected to your brand and sense that employers understand employment them as people. So how can companies stand out from the crowd? Employers should be proactive in their approach to drawing in prospects, and recruitment marketing is the service

Recruitment marketing is a reasonably new method to bring in candidates, both passive and active, to your company. It includes adopting the exact same principals and employment strategies utilized by marketing to attract candidates and increase brand awareness. Some examples of marketing practises now being made use of by HR groups include: lead generation, SEO, guerrilla marketing, social marketing, customised candidate journey and material production.

According to SHRM, companies that include recruitment marketing into their hiring strategy can generate three times more candidate leads than those who don’t – leading a 100% greater close rate on candidates. Additionally, current research study by Allegis found that running a recruitment marketing campaign can conserve business up to 40% on overall talent costs. On top of these savings, recruitment marketing enhances employer brand and draws in an estimated 50% more qualified candidates.

It’s remarkable to see how a deep understanding of your candidates can result in projects that inspire them to act. We have actually put together a list of 6 of our preferred imaginative recruitment campaigns that you can take inspiration from for your next recruitment marketing project. These campaigns pressed the limits of conventional job ads, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and employment employ the most skilled salespeople in business, Ogilvy, among the worlds most popular ad agency, ran a creative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in combination with their YouTube channel. Here they invited the possible prospects to movie themselves offering a brick. The reward? A 3 month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

An excellent benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard approach of recruitment marketing projects.

They are a great method to attract passionate candidates in addition to functioning as a preliminary screening test. Companies may ask prospects to solve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 perplexing signboard. This marketing project was an excellent success for Google and made high praise online within mathematical and engineering online forums – even before Google was known as the brains behind the operation.

The signboard, placed in Silicon Valley, presented a complicated mathematical equation to passers-by and challenged those who thought they were wise sufficient to solve it. Once fixed, the formula revealed a website URL (www.7427466391.com) that the solver must go to.

Those clever enough to resolve the billboard puzzle were offered one final puzzle as soon as on the website.

Successful candidates got the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re grateful you’re here. One thing we found out while developing Google is that it’s easier to discover what you’re looking for if it comes trying to find you. What we’re looking for are the very best engineers in the world. And here you are.”

The signboard was an engaging way to draw in a few of the most intelligent minds to Google. Google organized this candidate pool into enthusiastic ‘problem solvers’ – an extremely renowned ability at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of working with 100 employees. To fill this high variety of positions, they needed to think big. IKEA’s outside package thinking caused a fantastic “inside the box” solution.

IKEA chose to target those who they knew currently liked IKEA by putting ‘career instructions’ inside package of IKEA products for customers to find upon opening their product. The directions mirrored their famous assembly directions, instructing customers on how to “assemble your future”.

The project was a big success, and consumers adored it. Thousands of consumers used, and IKEA employed 280

staff members who appreciated the IKEA brand. The reason for the success of the campaign was not simply down to its creativity but also because it spoke to IKEA’s existing brand name ambassadors, employment their clients. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment project effectively gotten in touch with candidates in a personalised method, in their own homes just as they’re concentrated on assembling their new furnishings.

Volkswagen: A Surprise Message

When Volkswagen needed to work with skilled mechanics, they carefully considered where this target market hung out so that they might communicate their recruitment message successfully.

Volkswagen chose an obvious however unusual positioning, the undercarriage of vehicles in requirement of repair. Volkswagen purposefully dispersed malfunctioning automobiles with the message concealed underneath to service centres across Germany in anticipation of bring in experienced staff members.

Volkswagens campaign was a terrific success, and they employed many experienced mechanics while authenticating themselves as an ingenious and fun brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were wanting to draw in ambitious trainees to their company. They reached trainees by going to the one place guaranteed to have students around, campuses at several Swiss universities.

McKinsey delivered pencils with comically lengthened erasers. Printed on the side of the pencil was a message that read “We’re looking for students who aren’t satisfied with simply any service. www.McKinsey.ch.”

The project’s objective was to pre-filter applicants by bring in those that with simply any solution and wonder innovators. The pencil twisted the rules of marketing, and it’s simple message resonated with lots of, leading to top quality graduate hires at McKinsey.

Just like this pencil, recruitment marketing projects do not have to be pricey, and companies can say a lot in only an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of companies doing recruitment marketing properly. Their professions page has 1.2 million likes, and they release content two times a day – in some cases more. They share material that potential employees can relate to and feel influenced by, employment such as private workers achievements, days in the life of an employee and general day to day updates from throughout the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that potential workers can construct a genuine connection with the brand. They achieve this by enabling called staff members to address any questions on the careers page from the company profile. Marriot likewise provides a chat service to those aiming to learn more about life at the company and advice on how they can effectively get a position.

Marriotts technique shows you don’t need remarkable out of the box believing to get in touch with candidates. There are a myriad of ways your business can approach your recruitment campaign. Marriott’s method is simple, and any business can emulate this technique and accomplish the very same success. Have a designated place where you share insights on life at your business and employment most significantly, listen to potential prospects and react to their questions without delay and efficiently.

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Step 1: An excellent recruitment marketing Campaign. Step 2? Occupop!

We can help you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your candidates have the finest experience possible and you have time to concentrate on what matters, your individuals. Find out more about us here.