12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment campaign idea can considerably improve a brand name’s attractiveness in the skill market. And fortunately is that it does not constantly need an insane budget plan!

Now is the time to inject some imagination and fun into your recruitment projects and shock those uninteresting, tired recruitment methods that typically begin with publishing on job boards (boring).

When your talent team starts developing initial, engaging campaign ideas that connect into and strengthen your total recruitment technique, you’ll quickly find how to bring in the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing fun and interesting ways to bring in great candidates to your brand name and make a larger influence on candidates.

Examples consist of recruitment through a dating app, using a mystical code to crack, hosting meet-ups, or getting the aid of an immersive virtual tour.

– You can establish imaginative ideas for your recruitment campaign by evaluating the problems your talent team has now, investigating how other business hook applicants, or conceptualizing new ideas with your team.

– Three examples of companies believing outside the box include IKEA’s 3D-printed meatball project, Volvo’s S90 design automobile that interviews its own service technicians, employment and employment a really enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so continue reading).

– After introducing your project, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can choose from our library of over 150 test design templates to enhance and automate your working with process.

What is an imaginative recruitment campaign?

Recruiters or skill acquisition groups that use initial recruitment project ideas, such as video games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target audience.

How do you understand if your company is utilizing innovative concepts in your technique?

Well, has the skill group been utilizing the exact same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same traditional tactics that everybody else utilizes, there’s no chance your brand will stand apart in the crowd.

When business engage with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to bring in the qualified individuals they’re looking for. Now, here’s how your team can start doing things in a different way.

How do business think of innovative recruitment projects?

It’s not too complex. Let’s walk through the steps for developing effective, initial recruitment marketing.

Step 1: Identify your group’s most significant blockers in obtaining top talent.

Step 2: Next, brainstorm ideas or techniques to conquer those difficulties. Here are some ideas:

– Get inspiration from other business already believing out of the box.
– Put yourself in the shoes of your target market and think about ways to communicate with them in a design and tone that will attract them, such as an animated video.
– Connect to associates to collect concepts from a diverse group.
– Consider what your company values extremely in its present staff members.

Step 3: Bring all your ideas together and create your recruitment campaign strategy, consisting of the channels you’ll use to release it, such as social media and your careers site.

Step 4: Review your project expense and ensure you have the budget you require, or change your plan accordingly (keeping in the great things your target market likes).

Step 5: Launch your campaign and hope your task advert and other campaign elements get extensive national, international, (and even viral!) attention.

Do we require to contract out specialized components of our recruitment campaigns?

Possibly. We understand that not all business have the resources to pull off every aspect of an innovative job in-house. Because case, you might need to contract out particular elements to a company, such as:

– Designing social media or other digital advertisements
– Creating a video (that doesn’t appear like your nephew stole your mobile phone).
– Creating a complex game or unpopular formula as a recruitment test

Ok, now for the fun things.

To assist you win on this new path, employment we have actually some genuinely innovative recruiting concepts listed below. Companies that developed some initial or innovative attention grabbers to attract terrific prospects.

12 creative and inspiring recruiting campaign examples

Let’s face it, many companies need a recruitment process transformation. Especially if they want to attract young, competent prospects (and the business’s employer brand is as interesting them as a 1970s motion picture).

The following business (many of which you’ve most likely become aware of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient numbers of junior staff for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals.
Their most original campaign idea was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran during the program’s season finale. It might not have actually included at any big international marketing celebration, but it sure got people talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous professions like the army is ending up being more hard.
Recruitment technique: Using pop-culture referrals to bring in a large range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is distinct because it uses the principles of great advertising or copywriting by interesting what’s essential to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently highly underestimated and is likewise experiencing a fast increase in need post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to attract people whose values line up with the business’s function.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is generally very under-appreciated definitely needs some extra imaginative juice. Home Instead decided to utilize the services of an expert firm for this project to refresh their brand and hook exactly the ideal sort of individuals.

The company developed very emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t help however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a tough job.
Recruitment technique: Using a significant innovation pattern to sign up with the conversation and boost their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a genuinely initial project run by the Swedish furnishings producer IKEA. To bring in skill that thinks out of the box, they invited prospective prospects for an interview over a dish of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment strategy: Targeting jobless, underemployed, and ready-to-work candidates seeking to begin their careers in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertising campaign covering social networks, digital display advertisements, radio, and press coverage.
These guys are helping to fill a major pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The market has regained 6.9 million jobs since April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes potential newcomers mindful of the vast array of benefits readily available with a career in hospitality and utilizes reviews from current employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested trying to draw in 1,000 brand-new employees over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who wish to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another imaginative recruitment project that the software application company, Atlassian, introduced recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique idea aligned well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their innovative thinking has actually helped them meet their Australian and global intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and lack of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the continuous problem of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) initiative to assist reduce employing biases by refreshing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment strategy: Targeting a very particular talent section – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another campaign that’s considering of package. After discovering an interesting market insight that “around 78% of British parents aged 45 and over want to take on a brand-new challenge once their kids fly the nest”, EasyJet crafted a recruitment project targeting this specific skill swimming pool.

Filling the crew shortages with candidates who are over 45, whose kids have actually finally flown the nest, employment and who are now trying to find a brand-new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a renowned global motor program and developing the brand name as an emerging hub for automotive software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign technique on its head for employment sure! The group included AI into the vehicle’s pedestrian speech technology and car link system to test the social and technical abilities of those who hopped in for employment an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment strategy: Using an ingenious, gamified technique to engage passive prospects & providing a totally free gift.
Tactics: Skills test was marketed on social networks platforms

Our sibling business, Toggl Track, wished to work with an SEO manager and thought of a fun campaign that ‘d be a win-win circumstance for all. We created an abilities test obstacle and advertised it throughout social media, offering a free tee shirt to candidates who accomplished high scores.

Reaching passive candidates while getting the word out about our brand name to other gifted employees worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive employer brand to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual properties

Walmart’s massive skill acquisition project was developed by Nexus and helped offer the brand a much-needed facelift (considering that the merchant might not have actually been top of lots of prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to accomplish?

Problem: Attracting young employees in the midst of a labor lack.
Recruitment strategy: Taking advantage of a growing interest amongst youths in home restoration and crafting a compelling value proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that provides remodelling fails recreated as works of art, out-of-home, web, and social media content

Intending to hire some 5,000 individuals in a year amidst exceptional labor lacks, Lowe’s Canada was facing the huge obstacle of bring in more youthful employees. Partnering with an innovative company, the brand developed a recruitment project focusing on opportunities for growth and knowing within its network.

They have actually also discovered that 88% of Gen Z trainees want to work for employers who provide access to training and development opportunities.

Training is a concern for us, so we ensure to offer detailed training to everyone who joins our groups. Operating in one of our shops is a terrific opportunity for individuals to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand name introduced a campaign and exhibit that develops on the desire to learn by showing compelling examples of renovation failures that youths can prevent by working and learning at one of the brand name’s stores. Each of the displays had a QR code for applying directly for the numerous open positions.

Thinking about your next original recruitment project method?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those innovative business to approach candidates.

Whatever the function, from grabbing up the very best engineers to roping worldwide’s biggest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you use your creativity!

One simple method to include sparkle to your next recruitment campaign while making it fun and engaging for you and prospective applicants is to begin with skills tests. And, employment no, you do not need to create tests from scratch. Our test library is brimming with role-specific concerns developed by the professionals.

Bid farewell to inappropriate prospects and the hours lost screening CVs. Create a totally free Toggl Hire account today to see just how easy, fun, and reasonable hiring can be.

Juste loves investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, informing stories and building marketing groups. She operates at Toggl Hire and blogs about how businesses can hire truly excellent individuals.