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  • Founded Date June 3, 1930
  • Sectors Automotive Jobs
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6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel linked to your brand and sense that companies comprehend them as individuals. So how can companies stand out from the crowd? Employers must be proactive in their approach to attracting prospects, and recruitment marketing is the solution

Recruitment marketing is a fairly new method to attract prospects, both passive and active, to your business. It involves embracing the very same principals and methods used by marketing to draw in candidates and increase brand name awareness. Some examples of marketing practises now being used by HR teams consist of: employment lead generation, SEO, guerrilla marketing, social marketing, personalised candidate journey and content creation.

According to SHRM, companies that integrate recruitment marketing into their hiring technique can produce 3 times more applicant leads than those who do not – leading a 100% higher close rate on applicants. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can save business approximately 40% on total skill expenses. On top of these savings, recruitment marketing improves employer brand and attracts an approximated 50% more qualified candidates.

It’s exceptional to see how a deep understanding of your candidates can result in campaigns that encourage them to do something about it. We have actually assembled a list of 6 of our favourite creative recruitment campaigns that you can take inspiration from for your next recruitment marketing project. These projects pressed the boundaries of standard job advertisements, and for numerous, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most proficient salespeople in business, Ogilvy, among the worlds most popular marketing companies, ran a creative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in mix with their YouTube channel. Here they invited the possible candidates to film themselves selling a brick. The prize? A 3 month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

An excellent advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard technique of recruitment marketing projects.

They are a terrific way to bring in passionate candidates as well as functioning as a preliminary screening test. Companies might ask prospects to solve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 perplexing signboard. This marketing project was a fantastic success for Google and made high praise online within mathematical and engineering online forums – even before Google was understood as the brains behind the operation.

The signboard, put in Silicon Valley, provided a complicated mathematical equation to passers-by and challenged those who believed they were wise sufficient to solve it. Once resolved, the formula exposed a website URL (www.7427466391.com) that the solver must visit.

Those smart enough to fix the signboard puzzle were provided one final puzzle when on the site.

Successful candidates got the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re pleased you’re here. Something we learned while constructing Google is that it’s simpler to discover what you’re looking for if it comes searching for you. What we’re searching for are the best engineers on the planet. And here you are.”

The billboard was an appealing method to draw in some of the most intelligent minds to Google. Google organized this prospect pool into passionate ‘problem solvers’ – a highly prestigious ability at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of hiring 100 workers. To fill this high number of positions, they had to believe big. IKEA’s outside package thinking caused a great “inside the box” solution.

IKEA chose to target those who they understood already loved IKEA by putting ‘career directions’ inside the box of IKEA items for customers to find upon opening their item. The instructions mirrored their well-known assembly guidelines, instructing clients on how to “assemble your future”.

The project was a big success, and customers loved it. Thousands of consumers used, and IKEA employed 280

workers who admired the IKEA brand name. The reason for the success of the project was not simply down to its creativity but likewise because it talked to IKEA’s existing brand ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment campaign effectively linked with prospects in a customised method, in their own homes just as they’re concentrated on assembling their brand-new furnishings.

Volkswagen: employment A Hidden Message

When Volkswagen had to employ skilled mechanics, they carefully thought about where this target market hung out so that they might communicate their recruitment message efficiently.

Volkswagen chose on an apparent however unusual placement, the undercarriage of cars and trucks in need of repair. Volkswagen purposefully distributed defective vehicles with the message hidden beneath to service centres across Germany in anticipation of bring in knowledgeable staff members.

Volkswagens campaign was a terrific success, and they worked with many competent mechanics while verifying themselves as an innovative and fun brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to draw in enthusiastic trainees to their company. They reached trainees by going to the one place guaranteed to have trainees around, campuses at several Swiss universities.

McKinsey delivered pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out “We’re trying to find students who aren’t satisfied with simply any solution. www.McKinsey.ch.”

The project’s goal was to pre-filter candidates by drawing in those that aren’t pleased with just any option and are curious innovators. The pencil twisted the guidelines of advertising, and it’s basic message resonated with lots of, resulting in top quality graduate employs at McKinsey.

Much like this pencil, recruitment marketing campaigns do not need to be expensive, and companies can state a lot in just an easy statement.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of companies doing recruitment marketing the best way. Their careers page has 1.2 million likes, and they publish content twice a day – in some cases more. They share content that prospective staff members can relate to and feel inspired by, such as individual workers accomplishments, days in the life of an employee and general everyday updates from throughout the Marriott network.

Marriott wishes to communicate a sense of personalisation with their professions page so that prospective employees can construct a genuine connection with the brand name. They accomplish this by enabling named staff members to address any questions on the careers page from the company profile. Marriot likewise offers a chat service to those aiming to learn more about life at the company and recommendations on how they can effectively look for a position.

Marriotts strategy reveals you don’t require remarkable out of package believing to get in touch with prospects. There are a myriad of ways your business can approach your recruitment project. Marriott’s strategy is easy, and any company can this method and accomplish the same success. Have a designated location where you share insights on life at your business and most notably, listen to possible prospects and react to their concerns promptly and effectively.

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Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can help you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your prospects have the finest experience possible and employment you have time to focus on what matters, your individuals. Discover more about us here.

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